How to Overcome the Biggest Short Sale Obstacle

What is that biggest obstacle?

Well, that has always a fun debate with fellow short salers.

But in my years of experience, the biggest single obstacle is not the bank.  Actually the process of dealing with the bank is  pretty much standardized.  You do your homework, you fill out the proper paperwork, and you submit the package to the bank.  And then you wait.

In my years of experience, I have found that the biggest obstacle is almost always the homeowner who needs to sell their house.

Why is that?

Remember we are dealing with a human being.  A real person.

A person who is going through a LOT of junk right now.   And if you don’t overcome this hurdle, no matter how good you get at the rest of the game, there simply is no short sale.

Their minds are going in all different directions based on all kinds of advice, good and bad.

You and I both know you have the perfect answer to help them out of this terrible jam.

But the biggest obstacle is trying to convince them of that.

Every person is different, they all are in a different mental state.  They all have different attitudes and opinions about how they are going to fight their foreclosure.

Therefore you have to treat each homeowner differently.

You have to prove to them that you have the answer.

Show them how a short sale will help save their future credit score.

Show them how to make the stress of a foreclosure go away.

Sometimes because of all the stress they are under, it is not an easy task to convince them, but it is very doable with a little education and a few tips.

You HAVE the answer.  Help them and prosper.