The Key to Winning at Short Sales
December 29, 2009 by Deb McMillan
Filed under Working with Homeowners
Successful short sales begin and end with the cooperation of the homeowner.
Get them on your team and the rest is just going through the process.
What I have found is that the more involved you keep the homeowner, the more cooperation you seem to get.
It’s really all about communication. Remember, it is their home you are dealing with.
And they just want to have some feeling that they are in control.
If you walk in and give them the impression that they have lost control of things, they will become much more likely to balk somewhere along the way. They’ll start to pull away and maybe even rethink their decision to let you into their lives in the first place.
Just keep them informed.
As you go through the various steps in the short sale transaction, let them know when you have completed each step. Let them know of the victory, and that your are now moving to the next step. They will celebrate with you.
When you hit a glitch in the process, let them know you’ve hit a bump in the road. Explain to them that the bump is only temporary and let them know what you are going to do next on their behalf.
Again, they will feel involved and they’ll root you on.
Make sure you build that communication time into your schedule.
It is important. You are dealing with their future and they want to be almost constantly reassured that you know what you are doing and you are doing your best for them.
Do this and they will be forever thankful.
If you ever run into a snag or just need some quick advice, I’m always available.
Go to www.ShortSaleQueen.com and hit the AskDeb button…and just ask.


